From March 3rd to 5th, 2025, the NEWNTIDE 2025 National Excellent Distributor Annual Summit was held in Guangzhou Baiyun International Convention Center, bringing together nearly 2,000 outstanding distributors, industry experts and strategic partners from across China.
With the theme “Breaking Barriers, Soaring 2025,” the summit served as a great platform to unveil NEWNTIDE’s forward-looking strategy, cutting-edge innovations, and dynamic market initiatives, reinforcing its position as the driving force in the heat pump industry.
Government Recognition: A Testament to Industry Leadership
Kicking off the summit, Jincheng Wu, Vice Mayor of Zengcheng District in Guangzhou, acknowledged NEWNTIDE’s outstanding contributions to the new energy sector. He highlighted the company’s rapid growth, continuous investment in manufacturing expansion, and leadership in green intelligent production, all of which are fueling the high-quality development of the renewable energy sector. His recognition underscored NEWNTIDE’s pivotal role in shaping the future of China’s sustainable energy industry.
Jincheng Wu, Vice Mayor of Zengcheng District in Guangzhou
Market Trends & Opportunities for Heat Pumps
NEWNTIDE’s Chairman, Misheng Zhao, provided a macro-perspective on the global energy transition and the tremendous opportunities emerging in China’s heat pump market. He pointed out that:
- The global energy crisis has accelerated the adoption of clean energy solutions, making air source heat pumps a key pathway to carbon neutrality.
- With the dual-carbon policy incentives and surging market demand, the heat pump industry is poised for explosive growth since 2025.
- As a core pillar of the renewable energy revolution, air source heat pump remains one of the most promising industries in the next decade.
Despite the increasingly competitive landscape, Zhao expressed his confidence in the market’s potential, reaffirming NEWNTIDE’s commitment to strengthening its leadership with a four-dimensional approach, including product innovation, channel expansion, service excellence, and brand presence.
A Major Industry Milestone: Global Recognition from TÜV Rheinland
A major highlight of the summit was NEWNTIDE’s prestigious recognition by TÜV Rheinland, making it the world’s first heat pump enterprise to receive TÜV Rheinland Witness Laboratory certification.
Zhixin Fu, General Manager of TÜV Rheinland Greater China, stated that heat pumps are a crucial part of the clean energy transition, and we are proud to support NEWNTIDE as it expands its reach in domestic and global markets. We look forward to joining hands with NEWNTIDE and enhancing the safety and reliability of low-carbon products to drive the future of heat pump technology.”
By securing this certification, NEWNTIDE is not just raising the bar for itself but also elevating industry standards on a global scale.
TÜV Certification Ceremony
Empowering Distributors: Marketing Strategies & Growth Roadmap
To empower distributors and achieve high-quality growth, NEWNTIDE’s Domestic Sales & Marketing General Manager, Bolan Wu, delivered a comprehensive annual marketing report, reflecting on NEWNTIDE’s achievements over the past year and outlining a strategic roadmap for sustained high-quality growth in 2025. NEWNTIDE is committed to breaking barriers across four key areas, including cutting-edge technology, enhanced brand influence, optimized sales channels, and a superior customer experience. Wu emphasized the importance of adapting to industry shifts and embracing AI-driven innovation, encouraging distributors to act swiftly to seize emerging opportunities.
Driving Market Expansion: Seizing Opportunities in Commercial Heat Pump Sectors
While the residential sector continues to be a major driver of growth, the commercial heat pump market is emerging as a new frontier. At the summit, the Vice General Manager of NEWNTIDE, Xiaojing Yuan shared how NEWNTIDE is tailoring solutions to specific industry needs, helping businesses smoothly transition to low-carbon heating solutions. Meanwhile, Sales Director Fei He reinforced the company’s commitment to distributor success, unveiling enhanced support policies and exclusive incentives designed to maximize profitability.
The excitement during the event was palpable, especially as distributors learned about special rewards and promotional opportunities available exclusively to summit attendees.
Groundbreaking New Product Launch
Pioneering Innovation: NEWNTIDE Unveils Next-Generation Products
For 22 years, NEWNTIDE has been at the forefront of heat pump innovation, with over 1,100 patents and a reputation as an industry leader in heat pump technology. At this year’s summit, NEWNTIDE launched its latest breakthrough products, featuring enhanced intelligence, superior energy efficiency, ultra-quiet performance, and unparalleled comfort, which are designed not just to meet but exceed consumer expectations. As consumers demand smarter, more sustainable living solutions, NEWNTIDE is pushing the boundaries of what heat pumps can achieve.
Technical Director Huping Wang reaffirmed the company’s commitment to ongoing innovation. He said that our goal is not only to lead the market but to transform it. “We will continue developing smarter, more reliable, and more efficient heat pump solutions to improve everyday life and drive the industry forward.”
Grand Award Ceremony
Celebrating Success: Honoring the Outstanding Distributors
As the summit reached its peak, NEWNTIDE hosted a grand awards ceremony, honoring the contributions of its outstanding distributors. Amid enthusiastic applause, NEWNTIDE presented distinguished awards to those who excelled in market expansion, innovation, and customer engagement, reinforcing its commitment to empowering partners and advancing the heat pump industry together.
Conclusion
The summit was more than just a rallying call for 2025—it was a defining moment for the high-quality development of the air source heat pump. From strategic planning to product innovation, from marketing empowerment to smart manufacturing, NEWNTIDE reaffirmed its leadership and commitment to advancing the HVAC industry.
Looking ahead, NEWNTIDE will continue to work hand in hand with its nationwide distributors, seizing new opportunities and expanding into an exponentially growing market. With a bold vision and unwavering dedication, NEWNTIDE is set to lead the industry’s next wave of growth, playing a pivotal role in advancing China’s clean energy transition and achieving its dual-carbon goals.
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